{"id":804,"date":"2014-07-08T16:06:00","date_gmt":"2014-07-08T16:06:00","guid":{"rendered":"http:\/\/www.pastrysampler.com\/blog\/crumbs-cupcakes-is-no-more-a-lesson-on-trends\/"},"modified":"2018-05-22T04:02:39","modified_gmt":"2018-05-22T04:02:39","slug":"crumbs-cupcakes-is-no-more-a-lesson-on-trends","status":"publish","type":"post","link":"https:\/\/www.pastrysampler.com\/blog\/2014\/07\/crumbs-cupcakes-is-no-more-a-lesson-on-trends.html","title":{"rendered":"Crumbs Cupcakes is No More: A Lesson on Trends"},"content":{"rendered":"

For those that saw the falling trend of gourmet cupcakes, the news of Crumbs Bakery closing down shouldn’t come as a shock. Just looking back on articles from 2013 from the Business Insider<\/i><\/a> and Forbes<\/i><\/a> about the cupcake trend in general and what business insiders thought of it a year ago only shows how fragile food trends can be. Of course, hindsight is always 20\/20, but some thought that the cupcake trend was here to stay forever<\/a>.<\/p>\n

<\/a><\/div>\n

I’m a believer that cupcakes in some form are here to stay, with their portability and bakers touting the cupcake’s ability to be custom designed for clients. But it is never a good idea to build a business model on a trend. Why are other cupcake eateries still going strong? Location is one, not over expanding – or getting bigger than your market can handle – is another, but the main key is to keep adapting for your customers. Just because the ‘cupcake trend’ is out, doesn’t mean the cupcake is out.<\/p>\n

Read more about Crumbs Bake Shop closing and the financial implications from the Wall Street Journal:<\/p>\n

Crumbs Bake Shop Closing Its Doors: Cupcake Chain Throws in the Towel, a Week After Nasdaq Suspension, Which Triggered Default<\/a><\/i> by Sara Randazzo.  <\/p>\n

Crumbs Bake Shop Inc. notified employees Monday that it would be closing all of its stores at the end of the business day, a spokeswoman for the New York-based cupcake maker said. <\/p><\/blockquote>\n

“Regrettably Crumbs has been forced to cease operations and is immediately attending to the dislocation of its devoted employees while it evaluates its limited remaining options,” the company said in a statement to The Wall Street Journal. Those options could include a bankruptcy filing, the spokeswoman said.  <\/p><\/blockquote>\n

Loosing a big pastry chain like that, nationally, is always a bitter pill to swallow, no matter if insiders saw it coming or not.
<\/p>\n

Image of Crumbs Bake Shop cupcake courtesy Flickr user: snowpea&bokchoi through a Creative Commons License.<\/p>\n","protected":false},"excerpt":{"rendered":"

For those that saw the falling trend of gourmet cupcakes, the news of Crumbs Bakery closing down shouldn’t come as a shock. Just looking back on articles from 2013 from the Business Insider and Forbes about the cupcake trend in general and what business insiders …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[271],"tags":[346,280,347],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p86M9B-cY","_links":{"self":[{"href":"https:\/\/www.pastrysampler.com\/blog\/wp-json\/wp\/v2\/posts\/804"}],"collection":[{"href":"https:\/\/www.pastrysampler.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pastrysampler.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pastrysampler.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pastrysampler.com\/blog\/wp-json\/wp\/v2\/comments?post=804"}],"version-history":[{"count":1,"href":"https:\/\/www.pastrysampler.com\/blog\/wp-json\/wp\/v2\/posts\/804\/revisions"}],"predecessor-version":[{"id":1367,"href":"https:\/\/www.pastrysampler.com\/blog\/wp-json\/wp\/v2\/posts\/804\/revisions\/1367"}],"wp:attachment":[{"href":"https:\/\/www.pastrysampler.com\/blog\/wp-json\/wp\/v2\/media?parent=804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pastrysampler.com\/blog\/wp-json\/wp\/v2\/categories?post=804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pastrysampler.com\/blog\/wp-json\/wp\/v2\/tags?post=804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}